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APICA Notebook was first introduced in 1974, and redesigned in 2016. The new design of the notebook remains similar to the old one, with the same classic light color. The tag line went from \”Most advanced quality gives best writing features & gives satisfaction to you\” to \”Write what you think and give wings to dreams\”. The 2016 version is what we have in store. A5 50 Sheets 3A50 More APICA notebooks here About APICA:APICA was founded in 1916 in Japan. They specialize in notebooks, and their notebooks are particularly popular among students in elementary and middle schools. Many students grew up using APICA\’s notebooks, and still have strong impression of the brand. In recent years, APICA has been working on redefining quality notebooks for those who grew up with their notebooks and who now appreciate a better writing experience as an adult.